Lykes Citrus Division 
Lykes Ranch Division
Silver Lake Preserve 
by Bruce Shutan
Mindful of the growing popularity in name-your-own-price tools, benefit industry leaders and innovators are applying this approach to shopping for costly hospital services. They’re also wresting control of an opaque system and slashing prices at a time when self-funded health plans increasingly demand transparency. The movement is sure to catch the eye of brokers and advisers looking to help clients keep costs in check.
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